Sunday, 18 November 2012

The importance of knitwear messages.

I hate the season of winter. I hate the cold, I hate how expensive knitwear and coats are, I hate how hungry the cold makes me, and I hate how no-one can see my clothes outside because I am always wearing a coat. I hate that sad feeling after christmas is over and I hate the depressing feeling of how much work I have to do when I'm supposed to be all happy because it is Christmas. I would say that I hate the rain/snow, but this is the UK... that stuff is certainly not limited to one season.

However, there is one aspect of winter that I absolutely looove! No it isn't family time, or the festive songs  (in particular the annual christmas Killers song), and no it isn't the vegetarian nut roast that I get to eat when everyone is eating a proper roast (even though these are all certainly pros). It is in fact the christmas knitwear that we all wear during this festive season, to enhance the festive spirit!!!!!!!!! We are all fans.

However, this post is going to teach you that sometimes it is necessary to analyse what may seem like a harmless festive jumper, and consider its positive and negative effects on the wearer, the viewers and society.



Cute: The one on the left. An asos original. This is the one that you would wear in public, not as a joke. The colours make it quite versatile. They do it in red too. How cute. The 'harmless' one. However, the reindeer are all following each other, which could make the wearer feel as if they must follow others in life and discourage them from behaving and feeling like an individual.

Costume: This one is.... festive. Wearing this would definitely make me feel like an elf- the designers have gone all out. Check out the bells. Everyone would know where you are if you were trapped in darkness! This makes it the most practical jumper of the bunch. The use of the belt on this jumper will make the wearer feel secure, both in life and in jumper, which will inevitably promote happiness. The bright green makes me think of neon, and therefore sport- and it will remind me to exercise. Very handy indeed.

Crazy: Another practical one.. Everyone would know where you were in darkness if you wore this too. Notice how there are no presents under the tree, which could encourage the wearer to not be greedy this christmas. And the upside down trees at the top resemble weapons, giving the message that you should always be very vigilant, and try to keep safe when walking alone at night.
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Calm: This jumper provides a truly inspirational message. The reindeer is clearly tired out from the stress of Christmas, and from looking at the nose, seasonal illness. However she still looks glamorous. This can improve self-esteem issues amongst all wearers, because it tells them that you are still beautiful on the outside when unattractive and gross on the inside. Also, the female wearer of this shirt will look in the mirror and be reminded that she needs to apply eye make-up before going out. It will therefore encourage even more consumption of goods this christmas, which is a good thing for the economy. Red is also the colour of love, which seems to be a strong theme at christmas time.

Complex: This fancy knit contains so many graphics. On one hand, the theme of love isn't forgotten as the penguins are paired up. This is consequently the middle pattern level in the jumper, suggesting that love is key. The jumping reindeers at the bottom resemble happiness, but the fact that they are at the bottom suggest that they are either drug users or drunk.. which should be everyone's lowest priority. Another positive message there. The message at the top is lovely 'I'll keep you warm'. It is the first thing the viewer sees when facing the wearer. It gives the idea that clothes can speak louder than people. Or that the jumper is almost protecting the wearer. Either way, teach someone a lesson this christmas and buy them this jumper.


Consluion (brief): I hope that you are now starting to realise that you must be careful when buying a christmas jumper. It can give out the wrong message to the viewer. However, most of them encourage positive thoughts- which I suppose is the point of these novelty knits. And they all make excellent christmas presents. Analyse your christmas jumper today!

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